Alper Yurder

About

Highlights

Engagements

• Building a financial services vertical from £1M to £10M, through an IPO

  Flowla

  • 10x vertical growth
  • £1M to £10M
  • 1 IPO (LSE)

  Problem

  No financial services presence at all: no vertical credibility, no FS logos, no route in. Revenue lived in relationships, not a system.

  What they did

  Joined MindGym as employee #20 and stayed through its LSE listing. Built the financial services vertical from scratch: outbound into the sector, a proper sales process, white papers and events for FS buyers, and the brand and trust that made banks and insurers buy.

  Result

  Grew the financial services vertical from £1M to £10M, 10x, and the business listed on the London Stock Exchange.

  • Founder-led brand
  • Sales-tech SaaS

• A marketing engine for an established digital signage company

  OMMA

  • 15 demos a month in eight weeks
  • £500K of pipeline in four months

  Problem

  Fifteen years in, a product customers never leave, and almost nobody outside their network knew it existed. New business came from whoever turned up at events.

  What they did

  Became their marketing team. Set the strategy and roadmap, rebuilt positioning and messaging for each buyer, ran LinkedIn and email outbound into five markets, moved them from Salesforce to HubSpot (2,400 deals transferred) with one pipeline, built the founder's LinkedIn brand, produced the sales collateral, and ran their Amazon Signage Stick partner launch and a new product pilot.

  Result

  From no demos to 15 a month in eight weeks, and £500K of pipeline in four months.

  • Positioning
  • Outbound
  • HubSpot migration

• A UK enterprise function built from zero, landing Barclays and Deutsche Bank

  • £0 to a UK enterprise function
  • Barclays + Deutsche Bank landed

  Problem

  A US education brand landing in a UK market that didn't know it. Zero enterprise presence: no function, no logos, no motion.

  What they did

  Built General Assembly's UK enterprise business end to end. Set up the enterprise sales function, the enterprise motion and pricing, defined the sales process and stood up customer success.

  Result

  Closed enterprise deals with Barclays, Deutsche Bank and others, and left a working UK enterprise function behind.

Work history

• Fractional CMO & GTM Leader

  SolvaPay · Jun 2026 – Present

• Fractional GTM Leader

  Wyzr · Apr 2026 – Aug 2026

  • 17 booked calls and 53 interested leads in under 30 days of outreach.

• Fractional CMO, CRO

  OMMA · Sep 2025 – Jun 2026

  • From no demos to 15 a month in eight weeks, and £500K of pipeline in four months. Moved them from Salesforce to HubSpot (2,400 deals).

• Founder, Fractional Growth Leader & CMO

  Forte Growth · Feb 2025 – Present

  • Fractional CMO and CRO for 25+ B2B startups and scale-ups. $60M+ revenue closed across the career, 3x CRO, 8x fractional CMO, 1 IPO, 1 exit.
  • Genifea: Narrowed to one wedge and built the founder brand from zero. 20 meetings by month three; pre-seed raised.
  • Aether: A full, documented marketing function in one month.
  • Ujji: First $100K deal within six months through founder brand and a podcast, with zero cold outbound.
  • Atria: 90-day GTM roadmap inside the investor deck. £700K raised shortly after.
  • Baristica: £150K of pipeline and 20 first leads, 10 of them in a new market.

• Fractional CRO & CMO

  Wealt · Feb 2025 – Oct 2025

  • £750K of pipeline from 200 named prospects, beyond the founder's network.

• Advisor

  Flowla · Nov 2024 – Present

• Co-Founder & CRO

  Flowla · Dec 2021 – Jan 2025

  • Just under $1M ARR with $0 on paid ads. £1.5M raised. Founder brand as the main lead source.

• Chief Revenue Officer

  Witco (ex-MonBuilding) · Sep 2021 – Aug 2022

  • Took UK revenue from £0 to £1M, starting with a 90-day market-entry play. Won the first UK reference logos and built the local team.

• Senior Accounts Director – Head of New Business & Partnerships

  General Assembly · Mar 2020 – Oct 2021

  • Built the UK enterprise business from zero. Landed Barclays and Deutsche Bank. Set up enterprise sales, pricing, the sales process and customer success.

• Head of Sales

  General Assembly · Jan 2020 – Sep 2021

• Sales Director

  Mind Gym · 2018 – 2020

  • Employee #20 through the LSE IPO. Grew the financial services vertical from £1M to £10M with outbound, a sales process, white papers and events.

• European Market Expansion Lead – Accenture Development Partnerships

  Accenture · 2016 – 2018

• Market Expansion Lead EMEA

  Accenture · 2016 – 2018

• Sr. Strategy Consultant – Consumer Goods & Retail

  Accenture Strategy · 2014 – 2016

• Senior Consultant

  Bain & Company · 2011 – 2014

  • Strategy consulting foundation before moving into revenue roles.

• Sr. Associate Consultant

  Bain & Company · 2011 – 2013

Education

• Master's Degree, Strategic Management

  HEC Paris

• MS, International Management

  Università Commerciale Luigi Bocconi

  2008 – 2009

• BA, Tourism Management

  Bosphorus University

  2004 – 2008

Skills

Deal terms

• Pay from Results

Minimum engagement

Flexible

Availability

Available now

How working with Alper works

1. Post a role or invite them

   Describe what you need and invite Alper, or post the role and let Alper apply.

2. Agree a proposal in a dealroom

   You and Alper settle scope, milestones and compensation in one private dealroom.

3. Sign the agreement

   Capstacker turns the agreed terms into a contract you both sign online.

4. Pay per milestone

   Work is tracked milestone by milestone, and Alper is paid as each one is delivered.